Michael Atavar

I’ve written six books about creativity Looking At Art (With Your Eyes Closed), Being Creative, How To Have Creative Ideas in 24 Steps - Better Magic, Everyone Is Creative, 12 Rules Of Creativity and How To Be An Artist, covering the areas of process, individual practice, generating ideas and group dynamics.

I've also developed and designed five products: OMETHR and ESPELIDES both iPhone apps, UWRMA a Twitter bot, 210CARDS a two-pack card system (the latter with Miles Hanson) and recently a 24-hour novel Walk Towards The Big Sun. These systems encourage the user to step beyond the frame of expectation and take a more innovative approach to the working environment.

Alongside my 1-2-1 coaching for individuals I also offer coaching for business leaders and founders on ideas development, brand narrative/design and product naming. Either 1-2-1 or as a group facilitator. Key areas: Tech space, apps, website UX.

Plus teaching in museums and public spaces.